I recently had a discussion with my friend’s 13 year old niece about her gaming habits. Sure, this is a sample size of 1, but if you’ve been reading this blog for a while you’ll notice this lines up with a lot of my early predictions.
What This Means Going Forward
This is the mainstream game industry’s future customer. Nexon has a grip on the youth market but they seem to have a huge gap in-between the tween/young adult customer and the hardcore MMO gamer.
Despite making investments in mobile and social games, Nexon doesn’t have enough games to keep users in their ecosystem from kid to adult. Nintendo has mastered this, although lately they seem to only make kids games for old people.
Nexon has an opportunity to be this next generation’s Nintendo. They have an advantage over Nintendo, Sony, and Microsoft in that they are not trapped on a particular platform. Console manufacturers can’t effectively address this new mainstream gamer because their content cannot be deployed on the platforms where these new users are.