HoloHacks Is A Step Towards Mixed Reality Domination for Microsoft

Microsoft has been holding a series of hackathons for their new HoloLens platform in a number of cities across the US. I couldn’t make it to the original event in Seattle, but managed to compete in HoloHacks Los Angeles at the Creative Technology Center downtown.

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The event went from Friday evening to Sunday afternoon, concluding with final presentations and the judges awarding prizes to the winning apps. My team’s app, “A Day at the Museum,” won the visual design prize with a mixed reality replacement for museum audio tour earpieces.

The event worked like most hackathons I’ve attended–Come up with ideas, form teams, and get to hacking. Microsoft had us covered on the hardware front–not only did each team get to borrow two HoloLens devices, but you could even get a loaner Surface Book for the event if you don’t have a Windows PC to hack on. (As a MacBook Pro user, that option was a lifesaver)

I was lucky to sit at a table with Leone Ermer, Edward Dawson-Taylor, Chris Horton, Ed Hougardy, and Steven Winston. After brainstorming a few ideas we came up with the museum tour concept and got to work. We worked brilliantly as a team and everyone was critical in taking this project across the finish line.

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HoloHacks isn’t just a promotional event. It’s an important step in building a community around the platform. By iterating with refreshing openness and allowing even complete novice developers to build apps to learn about HoloLens’ capabilities, Microsoft is placing themselves way ahead of the competition not just in technology but in the ecosystem that supports it.

No other augmented reality platform can operate at this scale. By the time other platforms can catch up to Hololens’ features, Microsoft will have a thriving ecosystem of Windows Holographic developers that other hardware vendors just can’t compete with. Why use some other platform when you can easily find developers and tools for HoloLens to get the job done? If the competition were smart, they’d focus on the developer community aspect just as much as the technology.

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