My Favorite VR Experiences So Far

Now that I’ve had plenty of time to go through the launch content of both Oculus and Vive, I figured I’d highlight my favorite experiences you can try for both devices instead of a typical product review. Many of these games are available for both platforms, while some are exclusive.

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My Retail Vive Finally Arrived!

Adr1ft (Oculus)

This is the flagship release for Oculus and deservedly so. Although not a pure VR experience (it also works as a standard game), it’s an absolutely wild trip in VR. Billed as a First Person Experience (FPX), it ranks somewhere between a walking simulator like Firewatch and an adventure such as Bioshock on the “Is It a Game?” scale.

This is consistently one of the top-selling Oculus titles, yet ranks near the bottom on comfort. I had no nausea issues at all, but I generally don’t feel uncomfortable in most VR games. I can see how free-floating in zero gravity, desperately grasping at oxygen canisters as you slowly suffocate to death inside a claustrophobic space suit can cause issues with those prone to simulation sickness. Regardless, this shows that it pays to be hardcore when making VR experiences–especially at this early adopter stage of the market.

A stunning debut for Adam Orth’s threeonezero studio.

Firma (Oculus)

This perhaps one of my absolute favorite pure VR games so far. Think Lunar Lander, Space Taxi or Thrust in VR. If this was a standard video game, it would be mundane, but as a VR experience I really do feel like I have a job piloting a tiny lander craft on a desolate moon base. It actually sort of achieves presence for me–but not the feeling of being in another reality…more like being in an ‘80s sci-fi movie.

Originally available via Oculus Share for years–it’s obvious that a lot of work has been put into this game to get it here for the commercial Oculus release. There are tons of missions, great voice acting, and a lot of fun mechanics and scenarios. This game is giving me plenty of ideas on how to adapt my old Ludum Dare game to VR.

Strangely, this game is in Oculus’ Early Access section, even though I consider it a complete game.

The Apollo 11 Virtual Reality Experience (Oculus, Vive)

An astounding educational journey through America’s moon landing told via VR. This is better than any field trip I took as a kid to the Boston Museum of Science, that’s for sure. This is just the tip of the spear when it comes to education and VR.

Hover Junkers (Vive)

Hover Junkers requires the most physical activity out of any VR game I’ve played–So much so that after 20 minutes of shooting, cowering behind my hovercraft’s hull for cover, and frantically speeding around post-apocalyptic landscapes, my Vive was soaked in sweat. One thing is for sure, public VR arcades are going to need some kind of solution to keep these headsets sanitary. Hover Junkers certainly is the most exciting multiplayer experience I’ve had in VR so far.

Budget Cuts (Vive)

The absolute best example of room scale VR. I didn’t really get it when watching the videos, but when I was finally able to try the demo on my own Vive….wow. This is the game I let everyone try when they first experience Vive. It really nails the difference between seated, controller-based VR and a room scale hand-tracked experience. This is the first “real game” I’ve played that uses all of these elements. So many firsts here, and done so well.

The past month has been a very encouraging start for VR. At this early stage there are already several games that give me that “just one more try” lure. This is surprising given that many current VR titles are small in scope, and in some cases partially-finished early access experiences. With the launch of PSVR later this year, we’re sure to see more full-sized VR games…whatever that means.

Adult Contemporary Video Games

One of my favorite Combat Jack podcasts of 2014 is when they interviewed legendary hip hop producer, Marley Marl over the Summer.  Marly Marl invented the modern hip-hop sound most take for granted and created the Juice Crew, one of the most important groups of MCs ever.

The Juice Crew

Before producing hit records, Marley had a career as an on-air DJ, starting on Mr. Magic‘s show on KISS-FM in New York.  In the ’90s he went on to host “Future Flavas” with Pete Rock on Hot 97.  Marley Marl was also still producing hit albums for the likes of LL Cool J and Lords of the Underground.

Times change, and Marley Marl isn’t producing music for 20 year olds anymore.  While many DJs desperately hang on to their fading youth, Marley tried another tactic.  He moved over to WBLS which plays old school hip hop for a mature audience.

it just so happens, rap fans in their fourties and beyond have far more disposable income than those in their teens and twenties.  His WBLS show has gone on to be a great success.  It turns out that despite being a youth-powered movement, there’s plenty of advertising dollars in hip-hop appealing to older rap fans.

This got me thinking about video games.

A lot of veteran developers are debating about the decline of AAA games in the face of the disruptive waves of free2play and mobile.  Many gamers in their demographic agree.  If that’s the case, why not appeal to this older audience?

The challenge to monetizing these gamers is that although they have the same taste in games they may have had over a decade ago, their play styles are vastly different due to lifestyle changes.  If you’ve got kids or a demanding job, perhaps you no longer have 120+ hours to spend playing an RPG. However, you might digest the same style of game in shorter episodic bursts on a tablet or smartphone.

Some developers have caught on to this and produce what I call Adult Contemporary Video Games.  A good example is the 1980s pencil and paper RPG, Shadowrun.  Microsoft’s attempt at AAA shooter based on Shadowrun was an abject failure (although I quite liked it).  Five years later, Harebrained Schemes went from a surge of support on Kickstarter for “Shadowrun Returns” to a series of popular mobile and PC downloadable games based on the franchise.

Shadowrun for iPad

This is a smart strategy–delivering content aimed at an older audience on newer devices.  Those of us who grew up not on just the original RPG, but the SNES and Genesis games were ripe for a new entry in the series.  This model has also seen success with Wasteland 2, and surely the upcoming Bard’s Tale sequel will continue the trend.

It remains to be seen if you can develop a new IP targeted at this audience.  A lot of what you hear on Adult Contemporary radio is old artists making new music.  In games it may be the same. So far, the genre seems to bank on nostalgia by resurrecting classic franchises for an older audience on new devices with updated play styles. Especially if you include teh current wave of retro remakes. While some veteran developers excel at creating games for the new mobile f2p masses, others may be more suited for this viable slice of the market.

How to survive the mobile gaming apocalypse

I was listening to the latest Walled Garden podcast and towards the end they stopped just short of stating what many developers I talk to have been saying–mobile gaming is dead.

Ok, not actually dead. After all, mobile gaming revenue is higher than it’s ever been, and mobile consumption of everything is eating the planet. However, mobile gaming is completely dead as a business model for independent developers and undercapitalized startups.

IAP has become so dominant that there’s really only one somewhat reproducible way to make money in the AppStore: make a hamster wheel f2p game in a handful of established genres and spend tens of thousands of dollars a day on user acquisition to drive traffic to it. Despite many bold experiments, the charts increasingly bear this out.

Republique

This means that some companies with top charting mobile games aren’t actually making a profit as UA costs can eat up most of the revenue. Surely this will produce a shakeout and consolidation in 2014. This is similar to what happened to Facebook games circa 2010 causing a mass exodus to mobile.

Now that mobile is dead, where should you escape to? There are several options.

PC

The PC, and more specifically Steam, remains the platform of choice for those who actually want to charge money for content. There’s a large market for premium games and Steam has loosened their gate with the advent of Greenlight. Some prominent developers have been abandoning mobile for PC with their new projects. Despite PC sales declining in the face of tablets, it makes sense. This is where the paying customers are.

Consoles

A lot has been written here about the impending demise of consoles, but Sony and Microsoft managed to change up their business model and product strategy enough to have early success with both the PS4 and XBOX One. One of the big changes has been the thawing of the gated ecosystem and allowing independent developers to self-publish. Oh yeah, and on the Wii U also.

Next generation console owners are starved for content. There will be many independent successes over the next few years before the channel becomes completely saturated.

VR

On one hand VR is merely a peripheral for existing games, on the other it’s part of an entirely new category of wearable computing and an emerging platform. Oculus Rift is the clear leader with a huge round of investment and development kits widespread. However a glut of VR headsets is on the horizon.

Oculus is building an ecosystem out of their device, but VR content can be distributed through any PC gaming channel. Although, supporting every single headset may be a nightmare for developers–isn’t it time for some kind of standard VR API?

Board games

Board games are a cottage industry yet a hot category on Kickstarter. As an example, Sandy Peteresen’s Cuthulu World Combat iOS game Kickstarter failed miserably, but when re-pitched as a board game, it blew past its funding goal. Going from digital to physical presents a lot of new challenges for developers, but does have a dedicated fan base of paying customers. Plus, you can’t pirate a board game!

Facebook / Web

Facebook games ‘died’ in 2010, but are ironically becoming an increasingly common alternative platform for mobile developers. Especially if you have a working web client already, why not put it on Facebook? The problem is the audience is decidedly non-hardcore. Facebook games can still make some money, but for a very specific audience. However, for hardcore games, the open web still remains a viable place to find an audience of paying gamers. Kongregate proves this.

What needs to change in mobile?

The supremacy of f2p and the very few options for user acquisition make the momentum towards free and the companies with enough money to compete in the mobile UA wars insurmountable. Apple could make some changes to the App Store to help support premium games and other alternative business models, however there really isn’t any incentive to do so–Either way, Apple sells phones. It’s difficult to foresee anything but the continuing dominance of f2p and mega-publishers on mobile in 2014. If you have a ton of cash and resources, solving this problem is hard, and thus very lucrative. For the rest of us, plan your strategy accordingly.

Alpha Funding vs. Crowdfunding

This Saturday, my fellow developers’ game, The Long Dark, managed to stride past its Kickstarter goal of $200,000 CDN after a month-long saga of nail-biting suspense. The campaign was executed with a mix of increasingly large announcements and trailer videos. The Hinterland crew managed to get major press in outlets like The Verge and BoingBoing, covering the daily announcements related to the campaign.

The Long Dark

Successful Kickstarters are a lot of work. In addition to having something people actually want to support, your media strategy has to be planned out. Merely Tweeting, “please donate!” looks like spam. If your posts display new features, concept art, trailer videos, and other content then it comes across as newsworthy. You have to prepare enough content to make announcements every other day or so throughout the entire campaign.

Crowdfunding is a major source of game financing due to the collapse of the publishing model. Not only are traditional publishers largely irrelevant due to the business model shift to f2p and games-as-a-service, but raising money from the public is preferable to contract terms that encumber most publisher dollars.

Another funding strategy has emerged as an alternative to crowdfunding: Alpha Funding.

Alpha Funding is when you charge users to access early versions of your game, usually starting at the playable alpha phase (hence the name!). Obviously, Minecraft is the foundation of this business model. A recent example is Klei’s Don’t Starve, a stylized survival game which began life as a paid alpha well before it arrived on Steam as a finished product.

Alpha Funding has a lot of advantages. You don’t have to bribe backers with cumbersome physical goods. Sure, T-shirts and plastic tchotchkes are a new avenue for game monetization. Yet, for a small team this can be a distraction. Alpha Funding allows you to focus on what’s important.

An early paying audience has an investment in your game. It’s a community of enthusiastic fans. Alpha users provide meaningful feedback and become evangelists instead of cranky forum trolls. When you finally launch, they become an important source of positive reviews and press.

Most importantly, getting paying users early is great customer validation. Not to mention an inspiring early source of revenue for your company. This allows you to experiment with pricing tiers for when you release the game in the wild.

There’s also the hybrid approach. The most famous example is Chris Roberts’ Star Citizen. It began as a crowdfunded project but has continued as an alpha funding smash–grossing $21 million and counting. They recently released a preview app which allows players to walk through ships they have already paid for in advance of the game’s release. Perhaps not early access to the game in the strictest sense, but a taste of the final product.

Publishers will continue to take a backseat to the indie revolution as crowdfunding evolves. Alpha funding has become so popular that Steam even has its own category for Early Access. It’s a critical game finance tool regardless of project size.